Overview

The Barnes & Noble College Marketing Network offers direct access to more than four million college students nationwide. Our proprietary programs provide marketers with an unparalleled set of touch-points—in our stores, on campus, and online—and we’ll customize a strategy that fits your needs and goals.

We understand the college market
College students are at the center of our business. We understand their needs and preferences because we’re a part of their everyday lives—from the moment they arrive on campus to the time they graduate. We’ve also built strong relationships within each campus community to give additional depth to our expertise. And we help our marketing partners leverage these unique strengths to create stronger, more effective college marketing campaigns.

We offer a breadth of unique programs and marketing tools
Our marketing portfolio contains a wide variety of proprietary programs and tools. Each element is designed to capitalize on the way students prefer to learn about products and services and interact with brands. For more information, please explore our marketing vehicles.

We’re committed to providing superior service and support
We work closely with each of our marketing partners to customize a strategy that fits their needs and goals. Our headquarter-driven programs enable marketers to run efficient national campaigns while also targeting specific segments of the college market. And our “Mystery Shopper” quality assurance initiatives help ensure that each initiative is properly implemented at the bookstore level.