At Barnes & Noble, we make every effort to help our bookstores succeed. That’s why we complement our superior service and selection with a variety of strategic marketing initiatives. We create a customized marketing calendar for each of our college partners, and we work throughout the year to implement new in-store, online, and on campus initiatives.

Our approach to marketing has always been collaborative: store managers discuss ideas with our national marketing experts, while at the same time benefiting from the feedback and experiences of our college partners.

To learn more about our strategies and initiatives, please explore the links below. Campus outreach

Online marketing

In-store promotions

Barnes & Noble works with a number of nationally known companies to bring product samplings, contests, and special promotions to our stores. These events help us increase bookstore traffic and generate interest and excitement on campus as students learn about new products and services that are relevant to their lives. 

If your company is interested in finding out how we can help you reach the college market, please explore these pages.